Wellgreens

As the lead brand designer at Anonym, I was tasked with elevating Wellgreens dispensaries brand identity through all marketing channels and merchandise. This is a collection of my best collaborations with WellGreens Dispensary, where every pixel and vector tells a story of brand transformation and market impact. Our design expertise breathed new life into WellGreens Dispensary's visual identity. From logo refinements that captured the essence of growth and well-being to color palettes and in-store signage. My visuals drove Wellgreens marketing initiatives from attention-commanding social media campaigns, informative brochures that educated their bud tenders, to trade show graphics that attracted and connected with their target audience. We cultivated engagement with our various campaigns that were eventually supported by supporting merchandise capsule collections. I loved designing sleek apparel that resonated with the modern cannabis enthusiast. I really tried to encourage the exploration of the Wellgreens brand story and ignite sales in the storefront.

As the lead brand designer on this account at Anonym, my dedication to transforming ideas into visual experiences contributed to Wellgreens Dispensary's journey in making a mark in the industry that is unmeasurable.

Role: creative strategy, campaign concept, motion design + animation, merchandise design, production

Client: Anonym/Wellgreens