Urbn Leaf

Elevating Urbn Leaf Dispensary's Brand Identity:
A Showcase of Impactful Marketing, Advertising, and Design

During my 3 year role as the Lead Graphic Designer at Urbn Leaf Dispensary, I passionately guided the evolution of the brand's identity. From creating a brandguide and visual road map for how the brand should be illustrated in-house and customer-facing to captivating marketing and advertising campaigns, I harnessed the power of visuals and storytelling to engage our audience. From the "Find your feel good" summer campaign that spanned multiple channels to the new release of the Delivery campaign series, my work ignited interest and customers. Every holiday had a specific flier and digital channel in mind.

I also fostered a cohesive look internally through many company deliverables such as powerpoint templates for marketing initiatives, letterheads, financial statements, pitches, and vendor training materials. This approach has amplified internal cohesion and kept the team aligned with the brand's essence. Additionally, I extended Urbn Leaf's presence beyond traditional avenues, designing a remarkable range of merchandise that speaks volumes about the brand's ethos. This commitment to consistency is seen in our in-store graphics, turning the dispensary into an immersive space that mirrors the brand's essence. Through my work at Urbn Leaf, one can witness a harmonious blend of creativity and strategy that propelled Urbn Leaf's brand identity across numerous touchpoints and eventually led to its acquisition by a bigger cannabis company with plans to expand nationally.

Role: lead designer, art direction, creative strategy, campaign concept, animation, production, merchandise design

Client: Urbn Leaf