Sky Dive San Diego

Skydive San Diego sought out our Anonym’s expertise to enhance brand awareness and cultivate a digital customer experience that matched the exhilaration of the freefall their brand should represent. I was given the account as the lead designer and created and implemented a modern take on their stagnant branding. Our approach involved revitalizing existing brand touchpoints and introducing new ones, such as email, social media, paid media, and a revamped website. The goal was to establish a commanding digital presence and deliver a unified and unforgettable experience, validating premium pricing. By launching diverse campaigns tailored to specific demographics, our objective was to position Skydive San Diego as the unrivaled drop zone destination in Southern California.

I elevated the social advertising and marketing content campaigns with motion design and animation showcasing the thrilling experience of free fall to their audience. Campaign development and paid media expanded the brand's reach and helped to attract new customers.

I art directed and created the “Dare to be Bold” marketing campaign while working on this account and it was dubbed a true standout. This inspirational campaign was meticulously designed to elicit emotions and motivate individuals to conquer their fears, embarking on a transformative journey through skydiving. By spotlighting personal stories that evoked profound emotions, we struck a chord with potential customers, compelling them to embrace the notion that true adventure begins at the precipice of their comfort zones.

Role: lead designer, art direction, campaign strategy, digital design, motion design + animation

Client: Anonym/Sky Dive San Diego