UP!
The creative collaboration between Wellgreens Dispensary and Anonym brought the innovative brand "Up" to life through an array of services. UP is Wellgreens inhouse cannabis line and as the lead brand designer at Anonym, I took the brand name created by our strategists and meticulously shaped its logo, identity, packaging concepts, and website design. Through many rounds and refinements of the logo we landed on something as unique and creative as its proposition. The objective was to weave a compelling brand narrative from that initial logo and approved moodboard into the packaging and instore touchpoints to create a visually captivating identity for all Wellgreens Dispensary customers.
During brand development I brought the clients ideas to life, creating a visual identity that exudes a premium and distinctive feel. While meticulously crafting packaging design and visual elements I made sure to captivate and intrigue the consumer. The design elements I choose were a nod to the past but with a modern twist. The color pallete is an exciting array of vibrant colors that compliment each other and keep in mind the cannabis industry color coding for indica(purple), sativa(red), and hybrid(green). Additionally, I created strategic packaging concepts to enhance customer engagement with complimentary icons that reinforce the strain of the cannabis the packaging is selling. I.E. indica(closed eye), sativa(open eye), and hybrid(open with an H). I kept the social media content fun and engaging with captivating storytelling and persuasive messaging, further reinforcing the brand's unique value proposition. Together, the brand identity seamlessly blended with our brand strategy to establish Up as a market leader, delivering an unmatched and exceptional experience to customers seeking premium cannabis products. This partnership successfully translated Wellgreens vision into a tangible reality, showcasing the transformative power of creative branding services.
Role: art direction, brand development, logo design, web development, visual design, packaging design, social media content, campaign concept, motion design + animation, production
Client: Anonym/UP!