Anonym Studio Rebrand

In 2021, I joined Anonym Studio as a brand designer to re-develop their brand's visual language from Anonym the Marketing Studio to Anonym the Branding Agency. I forged a visual language that resonates with depth, innovation, and purpose. Every element of the company's rebrand is a testament to its growth from a start-up to an agency. I meticulously crafted the logo, a beacon of transformation; the color palette, a spectrum of possibilities with a stark accent for innovation; together crafting a visual identity that echoes the founders’ passion. Anonym’s mission is to be a creative branding agency that blends strategy with innovation to make brands of various industries come to life. Producing high-quality, custom, and intentional content to tell each company’s unique story in a compelling way. Their goal is to shape the future, one brand at a time in being a leader on the branding frontier.

As trailblazers in the branding sphere, we architect purpose-infused identities, propelling brands into uncharted territories. I wanted to make sure this visual language infused every aspect of the mission into every aspect of the brand. From the design elements down to the subtle textures used throughout. This brand is one of my favorite projects and is sure to result in an increase in repeat business and an increase in overall revenue once fully implemented. I married strategy with creativity to implement a brand where authenticity speaks louder than words. Shaping brands that aren't just seen, but profoundly experienced.

Role: art direction, brand development, visual design, logo design, color strategy, layout, campaign concept, UX/UI design, apparel design social media content, production
Client: Anonym